California Avocados are grown in the most beautiful place in the world. For the California Avocado Commission, I've had the opportunity to art direct a wide range of projects across all media in the California By Nature campaign. From banner ads to photoshoots, recipe videos, and print for the 2017 Season Campaign.
Last year, we had a special opportunity to work with a California art legend, John Van Hamersveld (The Endless Summer movie poster, The Rolling Stones Exile on Main Street album cover) to produce city-specific art pieces that would run in local magazines. I designed a tear-out gatefold insert so people could enjoy the art and leave with something more than just an ad.
We are currently deep in the throes of production on the 2018 Campaign, and things are looking pretty exciting. Stay tuned for updates!